Being Self Employed as a Sole Proprietor
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Being Self Employed as a Sole Proprietor

“What is a Sole Proprietor?” My oldest daughter has been doing career research at school. My youngest tells her I’m the boss of my work. I tell her that while I am, I’m also the finance department, the administrative assistant, customer service, the cleaning lady and IT because a sole proprietor is someone who is…

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What is a personal brand?

“A brand is a story that resonates” according to branding expert David Brier. He continues “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Brand awareness isn’t only for businesses though. Your personal brand works the same way. Intentional personal branding is taking control of your…

New Adventures – Becoming a Calgary Photographer
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New Adventures – Becoming a Calgary Photographer

This year as the season changes Life and Portraits will be seeing significant changes as well. My family (and eventually studio) will be relocating from Fort McMurray to Chestermere (A few minutes east of Calgary) next month. I have truly loved calling Fort McMurray home for the past 15 years, starting my family here, and…

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Look the part with a premium headshot session

Living in the heart of Canada’s economy means we brush shoulders with the people behind the economic powerhouses, and sometimes don’t even realize it. Earlier this year I was wrapping up my third maternity leave when the Northeastern Alberta Aboriginal Business Association (NAABA) contacted me to inquire about a headshot session for their board members….