Personal Branding for People with Purpose

Personal Branding Portraits help you build trust

“Personal branding is about leaving a mental and preferably indelible impression in the mind of others, which positions you and makes you stand out from the crowd.” Forbes

Professional Headshots, personal branding

We are inundated on every social platform, so having the opportunity to make a positive impression that makes your audience stop for a moment, and take notice is the opportunity you need if you’re an entrepreneur or leader in your field. A captivating look that can connect with your viewer and stop them from scrolling gives you the chance to be memorable, even to a stranger. It gives you control of your first impression. Having an image online that resonates also makes you familiar, and that helps you build trust.

When you have someone’s trust you have the opportunity make a greater impact. Personal branding photography allows you to familiarize yourself and start to build that trust with people. This is where true connection is ignited. Who get’s great headshots?

Professional Portrait, Executive Headshot, executive brand, executive branding, entrepreneur, small business

Is Your Personal Brand that You Hate Getting Your Photo Taken?


Do you struggle with photos of yourself? It’s not your fault! Most people share this feeling and it’s because you haven’t had professional coaching through the experience. When it comes to personal branding images an experienced and knowledgable coach is essential. Your image needs to be more than pretty. It needs to resonate and tell your story.

When you see your own face, up close with no distractions your brain wants to focus on everything you’re self conscious about. Professional headshot photographers understand how guide you through the process to emphasize the parts of yourself you love, and minimize your perceived flaws. The nuances of micro adjustments can change the emotion the audience feels when viewing your image.

Emergency Services Manager Headshot, personal branding photo

How will a personal branding specialist help?

Strategic crafting of your images will not only create impactful expressions but also to accentuate the features you love and minimize areas of concern.

Your brain is playing tricks on you when you look at your photograph! Looking at someone in real life (or even video) you pay attention to the things that matter in order to interact. However, when you see a static image for more than a few seconds your brain analyzes the image to find flaws. This is especially true if it’s a photo of yourself, because you’re used to seeing your reflection. The flipped version of a face is never exactly the same as it’s reflection. Even supermodel’s faces aren’t 100% symmetrical.

Headshot on black, dramatic headshot, modern LinkedIn profile picture

See the best in yourself

We will pose and light to accentuate your message in a way you feel good about. Is it confidence? Approachability? Connection? Expertise? Intrigue? Let’s showcase your favourite features, but also to minimize uneven features. Thinning hair? Fine lines? Redness? That 20lbs you wish you’d lost? Poorly planned images accentuate these, but strategic ones refocus the viewers eye to the features you love about yourself. Strategic personal branding helps others get to know you, but it also helps you better get to know your own purpose.

Finally, your images get their final polish from professional hand retouching. This happens by removing stray hairs, evening out skin tone, softening lines, correcting clothing, removing or minimizing glasses glare/warp. All of this is done while leaving your image feeling very real because it’s done tiny bit by tiny bit specifically for what each image needs. After all, headshots are not about being perfect, they’re about being the real you.

Your unique look is one of the things that sets you apart, so let’s make sure your headshot looks like you on a good day!

Professional Branding for your Calgary team

Team branding images are a great way to showcase your business and the wonderful people who make it happen! As a bonus team members often share their new headshots on their own personal channels along with messages of gratitude to their employers. Not only do your group’s new headshots look professional and cohesive, they make your team feel valued.

Showcase your actual organization

Brand marketing photography that looks polished and real connects in a way that stands out during the AI era. Don’t fall into the trap of fake images causing you to lose trust with your audience. People don’t like dealing with bots. Not on the phone, not in a chat box, and certainly not in the images they see. People do however long to champion great people doing great things, so let’s showcase your great people and organization!


What people are saying

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Very professional and made me feel at ease during my session. She gave me direction for my professional photos and they turned out beautifully because of it. Would highly recommend and will be booking Crystal again!
Carla Scholz
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Where do I even begin? Crystal is nothing short of amazing. From the second I walked through the door the experience was great. She is so fun and warm and we had a great time. I never wanted to leave. I have three separate head shots by her and each one is every bit as fabulous as the other. I look so great that if I go missing you best not use my headshots or I’ll never be found. Head shots are the careers woman’s boudoir shoot. GET YOURS NOW!!!!
Michelle Toner
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Crystal was fantastic to work with. She made me feel comfortable and confident. She brings out your best features and puts them on display of you feel like the best version of yourself in every picture.
Ashley Hearn
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“Personal, Professional and all around great photographer to work with. She does business profile pictures for your LinkedIn accounts or even a billboard. She can do fine art shots too . Her studio is very clean and spacious and easy to find, with parking in front and a separate entrance which is easy to access and Wheelchair accessible. She has plenty of options for backdrops. Her directions are clear and precise, so if you’re shy around a camera Crystal will create a environment that you’re relax and you’ll look your best for your photos. Her editing is top notch, you will not regret hiring her.”
Robbie Coppard
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Crystal understands the elements of what makes a brand, beyond just what goes into a photo. Crystal has extensive experience in the industry, and her marketing and communications experience offer so much. I had the pleasure of working with Crystal on multiple occasions for corporate portraits and events — she’s been professional, responsive, creative and has added more than just ROI. Highly recommend working with Crystal, and will do what I can to make it happen from Calgary.
Megan Langpap
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Crystal creates beautiful and professional head shots! I had so much fun at my session with her which made each smile genuine and I was thrilled with the final touches. High quality service!
Janelle Fleury
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Working with Crystal, a was a six-star experience! Her portrait sessions are fun and stress-free, making the whole process enjoyable. Crystal offers various options, ensuring the final photos are tailored to your taste. The results? Absolutely beyond expectations. I was also very impressed with her unique style in group photos. Highly recommended for anyone looking for exceptional photos.
George Kyriacoullis
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Fantastic experience with Crystal from Life and Portraits. Made for a pain free, enjoyable and highly professional experience. Great experience, great results and highly recommend!
Ben Gill
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Fun, fun fun! Very engaging and professional experience. Crystal has a way to draw the expressions right out of you and capture it in a flattering way!

There’s no need to be a stiff for headshots! It’s organic and comfortable.
Justin Bourque