Your professional brand exists whether you’ve been intentionally crafting it or haphazardly letting it unfold. The good news is, if you’re a passionate person making positive change in the world, others are probably saying something along those lines about you to help. But what about the people who don’t know you yet? Have you ever…
“A brand is a story that resonates” according to branding expert David Brier. He continues “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Brand awareness isn’t only for businesses though. Your personal brand works the same way. Intentional personal branding is taking control of your…
This year as the season changes Life and Portraits will be seeing significant changes as well. My family (and eventually studio) will be relocating from Fort McMurray to Chestermere (A few minutes east of Calgary) next month. I have truly loved calling Fort McMurray home for the past 15 years, starting my family here, and…
Living in the heart of Canada’s economy means we brush shoulders with the people behind the economic powerhouses, and sometimes don’t even realize it. Earlier this year I was wrapping up my third maternity leave when the Northeastern Alberta Aboriginal Business Association (NAABA) contacted me to inquire about a headshot session for their board members….